A local SEO audit will be slightly smaller but will still involve elements from each of the above audits with regard to listings (off-page), content (locally-focused pages and posts), on-page (keyword insertion and targeting), and technical (site speed and security). Local SEO involves the set of practices to help your business rank in local search. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security. Off-page SEOĪn off-page SEO audit would involve looking at other pages and even other domains that link to the pages you’re looking to improve-which may involve the quantity, quality, distribution, and recency of these links Technical SEO audit An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking. We’ll talk more about updating and refreshing content later in this post. This refers to identifying opportunities to improve the accuracy, recency, and quality of the content on the pages you’re looking to increase traffic or improve rank. If you have a large website, you may want to consider the different types of SEO audits so you can prioritize accordingly or your SEO audit out into different your SEO content audit RELATED: The Complete Website Audit Checklist (in One Epic Google Sheet) Types of SEO audits We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits into categories. The thing is, there are so many facets to SEO that this process can become overwhelming, fast. What’s not working that needs to be improved.What’s not working that you should do less of.Mistakes to fix and low-hanging fruit to snatch up.Strengths and successes to harness or scale.
Whether you’re a seasoned SEO or a small business owner puttering around on your self-made Squarespace website, successfully running through the 10 steps in this guide will set your website on the path to organic search supremacy.Īn SEO audit is the process of reviewing your online assets to make sure your site is performing the best it possibly can in search results.
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And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find. To cut out some of the noise, we’ve nailed down 10 core elements to a successful SEO audit. Whether you’re a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be difficult to know where to begin, how in-depth your analysis should go, and which SEO tools will help you glean the most useful information. Let’s face it: there is a lot of SEO audit methodology out there.
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